honestbee is Asia's leading online concierge and delivery service. We want to make life easier by taking care of your time-consuming daily chores. Fast and reliable on-demand services—that's our commitment to you!

We strongly believe in giving back to society. By creating flexible and equal employment opportunities, we aim to empower people from all walks of life to upgrade their skills and gain access to training.

Our founders

Joel Sng

Joel Sng

CEO and Co-Founder

Joel started his career in investment banking, and has long held a passion for businesses with transformative potential. Along the way, he has invested in a number of early to mid-stage companies across various geographies and sectors.

Isaac Tay

Isaac Tay

Head of Products and Co-Founder

Isaac Tay is the Head of Products and a co-founder of honestbee by day and a stand-up comedian by night. Isaac is driven to fulfil honestbee’s vision – to be the largest and most convenient online super market in Asia – through its mission – to create happy homes through delightful service and flexible jobs.

Jonathan Low

Jonathan Low


Jonathan caught the startup bug when he spent a year overseas in the Silicon Valley working for a mobile payments startup under the NUS Overseas College Programme. As a co-­founder of honestbee, Jonathan is involved with all aspects of the business – from recruiting to operations, to engineering.

Honestbee in the news


Yahoo HK27 May 2016

Hong Kong Concierge Delivery

CEO plays a critical role in corporate succession planning. One should always be building a business with senior leadership that embraces and seeks out change and Flux. Start as early as possible in building out a core team that can eventually move further up the value chain.
Little Steps12 May 2016

honestbee's Joel Sng sets big regional goals for grocery delivery startup

As he picks up a basket at a suburban Singapore supermarket, the clock starts ticking on Henry Ho, an online-grocery concierge for the startup honestbee. In the next five minutes the 47-year-old former corporate trainer picks up two packs of baby diapers, one shower gel and talcum powder. He goes through checkout, assembling the items in a canvas carrier for drop-off at a customer’s home nearby.
Forbes Asia24 Feb 2016

Honestbee in numbers

4.1x faster

than shopping for groceries yourself. We’re very fast.

1,800 jobs

created since July 2015 for shopper and delivery bees.

700 donated

bags of fresh groceries to Beyond Social Service.

Media gallery




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